Cultural Strategy

Cultural strategy

Culture and Philosophy System

This philosophy system has been extracted through repeated consideration and summarization based on the actual particulars of Hengyuan’s long-term development, which integrates and reflects the leadership group’s thinking, ideology, business philosophy, management style and code of conduct, represents the experience and intelligence accumulated over Hengyuan’s development history and is of paramount importance to guiding the sustainable development of Hengyuan.

Service Philosophy

Assuring quality with “three hearts” and create harmony with “smile”

Market Philosophy

There is no constant market but only persistent pursuit

Business Philosophy

Prioritizing sincerity and integrity, assuring quality, pursuing outstanding achievement and cooperating for win-win

Corporate Style

Promise must be kept and action must be resolute

Corporate Guideline

Developing the company through science and technology, making the company stronger through management, moulding the company through culture and promoting company reputation through brand

Corporate Slogan

Seizing volatile future, building a modern enterprise

Core Philosophy

Being talent oriented, value integrity, seeking truth and innovation, Being simple and transparent

Corporate Objective

Creating value, repaying society

Corporate Spirit

Seeking truth, forging ahead

Corporate Goal

Building renowned brand, establishing evergreen business

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